Lift Letters are regular updates about the ad tech and startup industries, as told from the perspective of Eric Berry, the CEO of TripleLift - a company focused on effective, user-centric publisher monetization wherever users consume content.

Eric Berry is the CEO and co-founder of TripleLift, the industry's leading programmatic native ad platform. Eric has worked in ad tech for almost a decade. He was previously an attorney at Simpson Thacher & Bartlett LLP. Eric received bachelors and masters degrees in computer science from MIT and a J.D. from New York University School of Law. He used to do standup comedy, but then he had a baby (TripleLift, and then a real one).

TripleLift uses components of advertisements and technology to create integrated, user-centric publisher monetization experiences that can be purchased via real-time bidding. The company's products include native advertising, where assets are integrated into the digital publisher's look and feel using computer vision; branded content, where intelligence and optimization tools allow content components to be reformatted per publisher; and CTV / OTT, where computer vision can integrate advertising directly into the stream of content in the right spot at the right time. TripleLift is a profitable, VC-funded, company headquartered NYC with over 200 employees across twelve offices in five countries with well over $100M in revenue. It has been a Crain's Best Places to Work in NYC for the last 3 years, is on the Inc. 500 and the Deloitte Fast 500 for multiple years in a row, and was a Forbes Most Promising Company in America.