Lift Letters are regular updates about the ad tech and startup industries, as told from the perspective of Eric Berry, the CEO of TripleLift - a company focused on effective, user-centric publisher monetization wherever users consume content.

Eric Berry is the CEO and co-founder of TripleLift, the industry's leading programmatic native ad platform. Eric has worked in ad tech for almost a decade. He was previously an attorney at Simpson Thacher & Bartlett LLP. Eric received bachelors and masters degrees in computer science from MIT and a J.D. from New York University School of Law. He used to do standup comedy, but then he had a baby (TripleLift, and then a real one).

TripleLift is a profitable, VC-funded, Inc. 500 company. It was #12 in the Crain's 50 fastest growing companies in NYC, has been a Crain's Best Places to Work in NYC for the last 3 years, is on the Inc. 500 and the Deloitte Fast 500, and was a Forbes Most Promising Company in America. TripleLift employs nearly 200 people across nine offices in three countries.